Taking care of your skin doesn’t have to be complicated or get in the way of all the other fun and important stuff you want to do. With MAKETHEMAKE, you get active skincare and makeup all in one! Our double-duty products promise to simplify your beauty routine, save you time and put a smile on your face. Because ultimately, we believe that spoiling your skin should be effective, fuss-free and fun. 

We want you to have your cake and eat it too 
You should never have to choose between healthy skin and makeup. Because our clever hybrid products are infused with scientifically proven active skin caring ingredients, you can strengthen, balance and protect your skin while still achieving a lasting finish and that natural glow you love. Our range is also developed to suit different skin types and skin conditions, making it easy for you to find just the right routine.  

We love doing it your way 
As the saying goes, variety is the spice of life and that’s why all our products are multifunctional. Mix, match and feel the freedom of choice without needing a hundred different products in your beauty bag. Think of MAKETHEMAKE as your perfect base wardrobe!   

We care for more than just your skin  
Care, thought and a whole lot of love go into each and every one of our products. It shows in the way we select conscious ingredients and sustainable materials that care for the planet, and in our dedication to quality. We’re also constantly on the lookout for new exciting packaging solutions that simplify your beauty routine and are kind to the environment at the same time. And of course, all of our products are dermatologically tested, hypoallergenic and never, ever tested on animals! 

We are skincare and makeup professionals 
MAKETHEMAKE was founded in Stockholm, Sweden, in 2017 by Annica Forsgren (also the proud founder of award-winning online skincare clinic, Skincity). Combining the unique expertise of our 40 skin therapists & makeup artists with our beauty chemist’s vast knowledge is the secret sauce behind our skin loving formulas and expert results. But we couldn’t do it without you! You, our customers, are the reason we get up in the morning! We listen to, and take inspiration from you and together we move our product innovation forward.   

Our brand promise? No more bad skin days <3